Formula One has been the pinnacle of global motor sport since 1950, bridging language barriers and celebrating cultural differences through an array of international events. Featuring the world’s greatest racing talents and the fastest road racing cars in the world, the organisation and the brand regularly brings together global audiences in the hundreds of millions.
The Formula One brand is constantly evolving and is now on screens in almost every country around the world. Despite this constant expansion, the brand’s reputation is still firmly rooted to its origins, and some of the championship’s original circuits have consistently remained the most popular with fans and drivers alike.
The Italian Grand Prix, which is held in Monza, is one of only two championship races to have been held every year since Formula One began, making it one of the most popular events on the racing calendar. The tournament’s committed following is the result of an evolving brand image capable of overcoming borders and uniting racing enthusiasts the world over.
It was the imminent launch of the 2015 Italian Grand Prix that initially prompted Formula One Management to contact Bubbles Translation Services, requesting an urgent two-day turnaround on signage translation. Required in eight different languages, the signs were to be at the heart of the Monza Grand Prix, providing essential information for international journalists as they battle to win an audience with race drivers.
Many translators struggle to fulfil urgent requests, but thanks to Bubbles’ international network of professional translators we were quickly able to assure the Formula One Management team of our expertise and competitiveness, ultimately securing the order.
Proving relentless dedication to client needs, the Bubbles Project Management team worked through the evening to ensure the urgent work was placed with a group of qualified and experienced translators from within our dependable network. The translators immediately prioritised the order, producing flawless translations into eight languages a day earlier than the Formula One team expected, in true Bubbles form.
By going the extra mile to put client needs first – in terms of timing and quality of output – the Bubbles team gifted Formula One extra time to create the artwork required for their signage, ensuring it was all in place ahead of the first Italian Grand Prix practice session.
After successfully earning a reputation as a fast and reliable translation service, Bubbles has now become the first choice supplier to Formula One Management. We carry out regular assignments, including providing the translations required for the globally distributed official 2015 end-of-season DVD.