Buying a business overseas can be a fast route to international expansion but also comes with its challenges. Using translation services can help you to make a success of a foreign acquisition and minimise the risks involved.Details
Translation services, technology and improved cultural understanding have helped us all to understand each other a little better, but this has not always been the case.
Here are some of the most notable mistranslations from history – some of which have led to dire consequences.Details
There’s no denying that localisation is a challenging and complex area that requires expertise to get right. But what exactly are the latest challenges facing those looking to localise their brand when going global?Details
Apple’s move away from localising its global campaigns and towards creating advertising specifically for different regions is a brave move. Can we all learn something from Apple’s international marketing strategies and is there still a place for language translation services within international marketing?Details
We’ve looked back at the words (and concepts) that helped to define 2018 and where and how they came to be. Following an eventful year in business, politics, entertainment and internet memes, we’ve chosen 4 words that demonstrate both cultural change and language interpretation.Details