When Steve Jobs announced the iPhone at an Apple conference back in 2007, he first audaciously stated that the audience were about to see 3 revolutionary products. A widescreen ipod with touch controls, a mobile phone and a breakthrough internet communications device. The crowd erupted as he revealed just one device.
Step forward 7 years and it’s almost second nature to many of us that IT & telecommunications has converged but what does it mean for your business?
Across our 1,000 clients – we’ve seen translation requirements grow for businesses who are targeting new international solutions to the following trends:
Everything Everywhere
We don’t mean the recent Kevin Bacon led re-brand of a popular telecommunications network!
We’ve seen the translation service requirement rise in companies selling managed IP, voice over IP and private networks overseas as both professional businesspeople and consumers are demanding internet connectivity everywhere.
This is another example of where telecoms has merged with IT – as we’ve found our clients now translate and rely more on programming guides, software translation and technical documentation rather than wiring diagrams and physical instruction manuals that were more prevalent in 2003.
Unified Communications
Some of our larger corporate customers such as IBM and Cisco have been increasing their push into emerging markets by translating software and manuals around the topic of unified communications. This means that regardless of the device, from PC’s to smartphones and tablets – they all allow their users to communicate seamlessly.
We’ve also been involved in the translation of software apps for different markets and the developer kits for the applications, all geared toward unifying communications.
Even though communications systems are becoming unified – are your brand communications internationally aligned too? We pride ourselves on understanding the meaning and context behind your communications and not just the words in the documents!
The Cloud
Of all the ICT trends, the one with the largest potential influence on the future, is cloud computing which is gaining increased relevance and acceptance across all sizes of business through Enterprise to SMB and even in consumer sectors.
One of the main reasons for the growth in this area is the exact reason it’s perfect for targeting international growth – cloud computing is not location-based and is solution and service focussed rather than hardware driven.
In particular, the international SMB market is huge for Cloud computing and due to the lack of necessity of location based servers and ease of subcontracting support engineers – this could be an opportunity for growth! SMB’s are largely less entrenched into legacy solutions too, which means that your sale could be easier and much quicker. Get translating your website and brochures and technical literature today and start generating cloud-based revenue from overseas!
We know that taking your business into new geographical regions can be as stressful as it is exciting – but we’re here to help make it easy for you achieve your goals of global success.
Our translators are highly-educated native speakers of over 280 languages, ensuring that you get the most professional and accurate translation service available. We’ll help you attract and convert prospects into customers, then keep them happy with superbly translated after-sales documents.
Get in touch and start driving the success of your technology business today.
