At the end of each year, our translation experts here at Bubbles like to look back on the words that defined the past 12 months. Now, some of us in the office have decided to think about the buzzwords that might define the rest of the year ahead, Challenging, yes. Impossible, we don’t think so!
Effective providers of translation services need to ensure they have their finger on the pulse when it comes to the latest words and phrases. This has become increasingly challenging thanks to social media. But we’re up for the challenge.
On a more serious note, businesses looking to make sure their translated material hits the right spot with global audiences who are tuned into the spirit of the age and most-talked-about issues of our time need to use translation experts who can keep up.
So, here goes:
1. Four-day working week
Towards the end of 2018 and through the beginning of 2019, a number of businesses around the world introduced a four-day working week, and it seems to be working.
In the UK, the Trade Union Congress (TUC) published a report entitled ‘A Future That Works for Working People’, which called for a four-day working week, which is likely to add fuel to the fire.
As business owners catch onto the benefits, not just in terms of staff morale and productivity, but in terms of cost savings and efficiencies, surely more will follow suit over the coming months?
2. Deepfake
This term is used to describe the sinister new practice of using artificial intelligence to make people appear to be saying something or doing something they did not say or do.
This technology can take the threat of fake news to a whole new level, and it is bound to be a much talked-about issue throughout 2019.
3. Machine-learning
Chat about AI has been pretty much everywhere for a while now, but experts seem to expect machine-learning to really come into its own in 2019. With Sotheby’s deciding to auction an AI-aided piece of artwork, we may all be thinking about machines differently in the year to come.
The artist behind this latest celebrated work, Mario Klingemann, claims: “Humans are not original … we only reinvent, make connections between things we have seen … machines can create from scratch.”
Aside from creating art, machine learning could bring with it a revolution in how we diagnose and treat illnesses that kill millions of people all over the world.
This is according to the scientists who are examining ways to adapt machine learning and AI to bring about a ‘revolution’ in healthcare. Exciting stuff! But we’re still not sure about AI translation 😊!
Whatever your thoughts on our list of buzzwords – and we’re sure you have some ideas of your own – just remember that working with translation professionals can help you demonstrate your relevance to audiences around the world. Contact Bubbles today to discuss the best way of representing your business in new overseas markets.
