Businesses that opt to translate their mobile apps can benefit from the ability to move into new markets, which can lead to an increase in sales and ROI from the original app development.
We offer translation services for more than 280 languages, which means we almost certainly translate into the languages you have identified as growth markets for your business overseas.
In this article, we explore the specialised nature of translating for mobile apps. We discuss why it pays to have experience when approaching the tricky task of app translation to overcome some of the more common pitfalls involved.
Is translating your app worth it?
As we have mentioned, translating your app can open up new markets to your organisation at a relatively low price point. Your main cost will be the service charge for the translation, as you have already done the hard work to develop and launch the app.
Open up new markets
By translating and localising your content, you can reach new markets which have been beyond your organisation’s reach previously. Software translation and localisation can help your app tap into new markets and reach new heights.
Boost ROI
App development is a costly process, as many organisations do not have the technical expertise internally and we know many clients where budgets have crept beyond initial estimates for design and development. This means that to get your app to the stage it is at currently, your organisation has probably needed to spend significant sums of money.
Investing in translations for your app copy is a much smaller but intrinsically valuable investment, which can expand your reach significantly in the long term and lead to greater sales.
Increase sales on your app
With improved reach, your brand can enjoy boosted sales and prompt increased goal conversions in both your home market and overseas. Overseas audiences are much more likely to convert into paying customers in their own language and it certainly does your brand no harm to make potential customers feel like you’re on the same page as them.
Our software translation services
We can help your organisation reach a new online software marketplace by translating your apps, interfaces and instructions into new target languages. Our software translation services are well established and we have access to more than 3,800 translators worldwide; so it’s true that we speak your language and the language of your target audience.
Whether you need app translations for Chinese, French or German, our network of translators is well established to support you in this challenge.
Using Translation memory reduces costs
We can help you reduce your app translation costs using translation memory.
Here’s a quick explanation of translation memory, as it may be a term you have never come across before. Translation memory is a database which stores what are known as “segments”; these segments are commonly used elements of the text – from words to sentences, full paragraphs and headings and title elements – which have already been successfully translated.
In translation memory, text examples are stored as the source text and its corresponding translation. Together these are known as language pairs called “translation units”.
At Bubbles, our translators use a combination of translation memory and a newer technology named adaptive trained neural machine translation (ATNMT). Translation memory has been assisting translators for many decades. However, the drawback of translation memory is that it’s drawn from a database which requires regular input to keep it up-to-date.
ATNMT relies on the combination of translation memory and skilled translators with their fingers on the pulse of the changing nature of language. Through ATMT we track the most commonly-used words and phrases necessary for your app translation to save you money and also speed up the translation process, so your organisation’s project can be turned around more quickly.
We’re a full-service translation agency
What does a full-service translation agency mean anyway? Full service means we can not only translate existing text and even assist you with regular content updates if your team lacks the resource to keep your app fully updated.
We’re also lucky to call our experienced project managers part of our team. Our clients are supported by a dedicated project manager that sees their project through from beginning to end. They have a range of experience working with organisations like yours to turn around app translations on time and within budget.
We know apps are very fast-moving environments, and because of this, you will be relieved to hear that our project managers are used to working on demanding projects, with evolving goals and requirements. Whatever you need as your project progresses, don’t worry: you can lean on our project managers!
Partner with Bubbles to deliver your app localisation
Contact us today to request an instant quote or call us on (+44) 0870 777 7750 to speak with our experienced project team. App translations don’t need to be complicated. Trust us to deliver polished app translations on time which can increase sales and boost your App development ROI.
We’ve worked with some of the most discerning brands in the world, including Coca-Cola, Microsoft and Disney.
See what they have to say about our translation services on Trustpilot.
