Consumer and B2B marketing budgets seem set to take a further hit this year. So, to guarantee your global success, it is more important than ever to take advantage of the many marketing tools designed to help you save time and money.
By using the best tools for your specific marketing and business needs, you can maximise your profits without cutting corners on quality.
But with such an overwhelming array of tools to choose from, how do you decide which ones to use?
In this article, we round up some of the most useful marketing tools that will help you connect with your audience, raise your brand awareness, and reach your international marketing goals in 2023.
Choosing the best marketing tools for your business
While there is no substitute for a solid marketing strategy, marketing businesses of all sizes now use some form of marketing tools, with many offering free access or free trials.
Content creation
Visually appealing content is an indispensable part of any marketing campaign but coming up with compelling ideas and inspiration can be a challenge. Using content creation tools will enhance your content, increase engagement, and give you an advantage over your competitors.
Canva is popular with many marketing companies as it allows teams to create eye-catching visuals quickly and easily using templates and drag-and-drop editing features. Free and paid plans allow you to share these across a wide range of formats, such as social media, blogs, and email.
Unsplash is a licence-free image library providing access to over 3 million high-resolution photos to create engaging content. It offers an incredible 1 million free downloads per month from ‘the world’s most generous community of photographers,’ making it especially useful for marketers without access to photographers or the budget for stock photo libraries.
Of course, quality content will only have an impact if your audience can find it! So, using an SEO optimisation tool plays a crucial role in all content marketing strategies.
SEO
All-in-one SEO toolsets are becoming increasingly popular in marketing since they enable digital marketing teams to generate keyword ideas, identify high-performing content, and analyse site traffic.
There are too many to include here, but we will highlight some of the most influential within the industry this year.
Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate platform for SEO aimed at driving organic search traffic and increasing search engine rankings. You can access an enormous amount of data gathered from the web via a simple user interface to inform keyword research, link building, content marketing and rank tracking. Ahref offers 4 pricing bands with 2 months free when you pay annually.
BuzzSumo is popular with marketers for its ability to identify trending topics and influential people across all social media platforms. You can use this in real-time to inform your content for more likes, links, and shares. The free option provides limited access, or you can choose from 3 price plans.
SEMRush is an award-winning SEO tool that can analyse your competitors’ websites, boost your online visibility, and help inform targeted content to reach more prospects. You can take advantage of a 7-day free trial with limited access or choose from 3 paid plans.
Yoast SEO remains a popular choice for marketing teams working on WordPress websites. The number one WordPress plugin is a valuable SEO tool that helps you increase search rankings with keywords and add content-specific meta descriptions and meta titles. You can also track and measure performance using analytics. The free version provides plenty of tools to achieve good search results, with more options provided in the paid version, Yoast SEO Premium.
But not all powerful SEO tools require investment in complex platforms.
Google Trends is an often overlooked yet impressive free keyword research tool. It is easy to use and provides valuable insight on popular keywords by country, making it an excellent choice for initial keyword research or brainstorming for content ideas and higher rankings.
Analytics
Measuring the effectiveness of your campaigns with an analytics tool also plays an essential role in content marketing strategies.
Google Analytics is the go-to digital marketing tool that provides valuable demographic data by tracking navigation on your website, such as session duration, location, device, page visits, bounce rate, and clicks. This helps give you a far greater understanding of your audience and the ability to identify behaviours and interests. Free and paid versions are available.
Social Media Management
These tools allow you to manage all your social media accounts efficiently in one place saving you an enormous amount of time. Using these tools allows you to build relationships with your audience on the platforms where they already spend their time and provides opportunities for two-way communication promoting community and brand loyalty.
This prominent social media management tool helps you gain in-depth insights about your audience to inform your social media strategy. You can schedule and publish content on different channels at a chosen time, identify, track, and analyse trends, and compare your competitors’ social media activity. Hootsuite offers 3 price plans, all with a 30-day free trial.
Email Marketing
Email marketing is one of the most effective marketing tools available. The software allows you to build your brand online while developing trust and loyalty with personalised newsletters and email-based content to help increase sales and ROI.
Mailchimp remains the market leader in email marketing software for its simple email editor, a wide range of campaign templates, and automated scheduling features that will enhance your campaigns and enable you to track traffic. You can sign up for the free version or choose from 3 price plans.
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