The world is undoubtedly more connected than ever, with ever increasing numbers of social media users and truly global audiences for both online-only publications and print-adaptations of traditional media being sent directly to an increasing audience on smart devices.
Are you making the most of an already-international audience?
Attracting international readership has huge benefits. From the diversification of risk to the ability to sell advertising across multiple territories, going global in 2014 should definitely be on the agenda.
You’re probably more international than you think!
The technology revolution has lowered the cost of entry into new markets via digital means. Also, the impact of your content is all traceable with Google Analytics!
Is a lot of your traffic already from overseas? Do you have a plan to keep the 2/3rds of internet users who don’t speak English happy? Do you really want the web browser to translate your valuable content?
Maybe our translation services can help!
You can attract international advertisers (or get more from your current clients!)
Advertising is often a chicken and egg scenario – with advertisers needing reach AND relevance before buying your ad space.
However, the results can be huge as you tap into marketing budgets from overseas investors.
AB Europe’s 2013 AdEx Benchmark study collated advertising spend across twenty-six markets. It highlights the prominent position of online in the media landscape as a platform of choice for advertisers. The report is the definitive guide to online advertising spend across Europe. This year the report revealed outstanding results for online advertising with an overall growth of 11.9% despite the continuing tough economic climate.
Interestingly, the top Individual market growth was registered by Russia 34%, followed by Turkey with 30.4%.
- UK – €6.6bn
- DE – €4.6bn
- France – €2.8bn
- Russia – €1.5bn
- Italy – €1.4bn
- NL – €1.2bn
- ES – €0.9bn
- Sweden – €0.8bn
- Norway – €0.6bn
- Denmark – €0.6bn
So with a huge market already and growth in digital advertising space amongst non-English speaking countries, are you positioned to take some of the share?
- Have you got the ability to offer adverts to companies from overseas?
- What about running digital ads across your magazine real-estate across countries?
- Can you segment to deliver your ads dynamically to each country so your advertisers get the best ROI?
- Are you translating your ads?
Attracting international exhibition and events visitors
Can you add more weight to your exhibitions by marketing them overseas? Could the first step be a website and advertising pack translation?
The world that is advancing in content consumption
These changes also highlight growing markets and their associated spending power of their consumers. Additionally however such changes bring about an improvement in literacy, as well as social conscience and empowerment.
Ages of enlightenment
There are ages of enlightenment happening, and with them comes new market opportunity for your content.
For the publisher this represents an eager audience that is hungrier for information and more ready and willing to learn about the publications that can improve their knowledge and indulge their imaginations. Can you translate your content to tap into new markets overseas?
Niche publishers and unpenetrated markets
Operating as a niche publisher sees a company focused in on a small, extremely targeted group of prospects.
You may have found your domestic market exhausted and may look to new territories with new language challenges but in doing so you may well find markets that are there for monopolising!
Don’t make language a barrier
As a publisher your role in 2014 is as a connector between content and audiences whilst also connecting advertisers to your consumer. It’s imperative that your international revenue opportunity isn’t constricted by language and cultural barriers.
We can help.
As a translation agency with over 12 years’ experience in the publishing, media and events industry we’ve enabled companies to grow their revenue via translation services. We’ve also translated for over 1000 clients in a huge amount of industries which means you can rely on us for technical and niche translations of B2B titles and events too.
