With a reported 2.4 billion internet users worldwide and 70% accessing the web every day – there’s no better way to reach your tech-savvy buyers than the internet.
But how do you get found by real international prospects and how do you convert them?
When trying to develop your Technology, Telecoms and IT business – there are a few simple steps to get your business moving in the right direction.
Know Your Audience
It may seem obvious, but knowing where an international audience buys and how they buy is the first priority. We’ve worked with a vast array of international brands by translating their questionnaires and focus group content to help draw a rounded view of the international consumer. Social media, especially mostly-open forums like Twitter are a great place to start listening to the world’s largest focus group!
You are missing a potentially huge audience if you simply stick to the UK market when it comes to your digital marketing. If you take a look at the statistics of internet users worldwide, you will soon discover the need to widen your international presence. There are 536.6 million English-speaking internet users but there are also 444.9m Chinese, 153.3m Spanish, 99.1m Japanese and 82.5m Portuguese
Taking this into account, it is also important to identify the wide range of languages used inside specific countries, but also where these languages are used across the globe – therefore multiplying your digital marketing ROI for less money. For example – Portugal’s economy may be struggling, but Brazil’s is booming so you may want to adapt your digital marketing spend accordingly.
The mistake many companies make is to only target their digital marketing for those who speak the English language. It is also important to consider the many other languages and the potential of designing a content and contact strategy which takes this into account.
Become a Social Enterprise
There are estimated to be around 1.8 billion active social media users around the world – and not all of them are looking for cat pictures!
Facebook has an astounding 1 billion + users, with Twitter sitting at 500 million users. Half of Facebook users log in every single day to check their updates and 175 million tweets are sent on a daily basis!
Social media has a huge presence internationally; with 86% of internet users in Indonesia accessing it, 84% in Russia, 82% in Egypt and 71% in India. The list goes on but this gives a good insight into the global presence of social media.
Social Media can be a great research tool to try and identify new customers, partners or influential bloggers in different territories too.
The Power of LinkedIn
Billed as the professional social network – there is a thriving international technology and telecoms discussion on LinkedIn as many of your technology-centered buyers practice what they preach – using technology to communicate!
Amazingly, sixty-six percent of LinkedIn’s 277 million members are located outside of the United States.
LinkedIn is currently available in twenty two languages: English, Simplified Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.
What to do next?
Once you’ve successfully identified your tech-savvy buyers – how do you turn them from prospects into potential buyers?
With over 12 years’ experience in translation services, many companies start by just translating the basics – websites and brochures – and hoping for the best.
It’s essential that you consider the entire customer journey and think of every hurdle your customer has to jump to take on board your product or service. In each location – this may be vastly different too – with certain customers wanting to do more research without involving your company or your local agent!
In these cases we can enhance your overseas presence and create excitement over your IT, technical and telecoms services.
At Bubbles Translation Services, we’ve translated for a huge diversity of technology companies and we have native speaking translators who will not only translate your marketing content, collateral software and support documentation – but also understand the nuances of different cultures and how best to convey your brand.
Simply presenting a message is not enough, it’s about understanding how your message will be interpreted. We care about the message your audience receives and can help you achieve extensive business growth and stay ahead of your competitors.
We can advise on any aspect of translation, let us take you on a new and profitable journey into the global market…