Branching out into international marketing can be a daunting task for many businesses, but developing revenues by going global and finding new emerging markets can be incredibly profitable. Also, the potential for your clients to receive a multiplied and disproportionately significant return on investment (ROI) is huge.
As the world has become more intertwined the need to expand beyond our borders is growing and many companies can penetrate the international marketplace through the use of business translation services.
Asking the Question…
This might sound obvious but with the day-to-day deadlines of marketing deliverables it can be easy to be distracted away from the potential growth in new markets!
Just by asking the question about international marketing you may be surprised to find out how ambitious your client is. It’s also worth noting that this doesn’t always solely include outbound marketing to other countries but also preparing your marketing content for non-English speakers entering the UK market too. It could also attract investors, partners and more to your client – all vital for business growth.
Just by exploring the opportunity to branch out into international marketing it will help your agency’s profile with the client.
Making the Case – How Does International Marketing Equal High ROI?
Around three quarters of the world population don’t speak English. (Something we often forget!)
Rather than confining your clients to English speaking markets, the potential growth in alterative languages could be huge compared to the relatively small investment it would take to market to them by adapting the current campaigns to a global audience. It means that it really makes business sense to expand.
You’ve probably done a lot of the hard work for the home market already and just by translating this campaign content you can start to make an impact on the international market and see rapid growth.
Some marketing agencies make the mistake of relying on generic English translations however this will result in poor quality text and often the context is lost. We believe that marketing agencies should use a professional global translation service to ensure that their clients get a translation that keeps the context and markets towards an international audience.
Marketing towards just consumers can be very difficult unless you utilise a marketing agency translation service. With a proper website translator you can keep the context of your clients’ site intact but market it towards an international audience and localize it for specific markets abroad.
What can you deliver?
Your clients can benefit greatly from a whole range of different services that can diversify their marketing and increase their appeal.
This includes business card translations for trade shows that can increase exposure and brand name; brochure translation to promote a product or service to an international base and also website translation to ensure that promotional material keeps its message but can appeal to a wider range of people.
Your clients probably don’t even realise what a big opportunity they are passing up by not using the services of a translation company to help them grow and develop.
The UK is benefitting from a massive growth in international trade and now is the time to target these overseas markets. Your clients might have a fantastic product that has a worldwide demand however without marketing it to an international audience with the services that Bubbles can provide then it is wasted potential.
International marketing is very beneficial however it needs to be done right.
The ROI for your clients can be very high especially when you consider how affordable translation services actually are compared to other marketing expenses and this relates to website translation, business card translation, social media translation and more technical translation services like contracts and legal agreements too.
You might have the ideas for your clients and the knowledge to put it into practice but without being able to effectively translate your message to the billions of people who don’t speak English then the clients you serve are missing out on a growing market.
What to do next…
It would be great to explore the opportunity with your clients by starting to be proactive in driving revenue for them. Furthermore you could start to translate your own content to attract overseas buyers looking to enter the UK!
From charities looking to obtain more overseas contributions, to UK manufacturers looking to drive international partnerships and sales channels – we can help you achieve your client’s goals.
At Bubbles we offer a range of services to translate to an international audience while keeping the context and your message intact. Your clients deserve to expand their business abroad and with your marketing expertise and our professional translations we can help them achieve it.