Gtechniq develops and manufactures a range of protective coatings for paintwork, wheels, trim, and glass for the automotive sector. Its products are aimed primarily at professional detailers and it aims to engineer the world’s best surface care products based on real science, innovative materials, and ease of use.
A global translation partnership that provides support across content formats
Gtechniq approached Bubbles in 2018 for translating its product inserts into the languages of the new markets into which it was expanding.
Since the content to be translated had critical information about the products including precautions to be taken when handling them, it was vital that the translations were exact and adhered to local health and safety requirements.
Bubbles were able to call upon its specialist, native-speaking, technical translators with expertise in the automotive sector in each country and produced translations of the highest quality. Bubbles have continued to help Gtechniq with an increasing range of requirements, including translating the Gtechniq website into many European and worldwide languages.
For non-Latin language markets, such as Arabic, Chinese and Indic languages, that also need print file preparation support besides translation, Bubbles’ specialist typesetting service is offered. Using the original English artwork, Bubbles can typeset the translated material and provide it in a print-ready format so that Gtechniq does not have to worry about making mistakes with the fonts, either during the artwork creation or during the printing stage.
As Gtechniq has continued to broaden its range of products and expand into new markets worldwide, Bubbles has reinforced its position as the trusted translation partner of choice by consistently producing high-quality translations on every project.