As billions of people are tuning into the 2022 World Cup in Qatar, we thought we’d take a look at this truly global event that aims to bring the world together in friendly football conflict, whatever language they speak.
Each market has a unique culture which influences everything from consumer buying power and behaviour to the role of family and beliefs.
In this article, we delve into these topics exploring buyer behaviour variation across cultures and arming your business with strategies to leverage this knowledge.
There are national stereotypes we’re all familiar with. But do these stereotypes ring true, or do countries have personality traits most people are not aware of?
The question “What is the most difficult language to translate into?” is impossible to answer. In a purely linguistic sense, all languages are equally difficult to translate into. However, complications can arise when language obscurity meets subject matter expertise…
In some cases, our languages can share many words and seem the same. However, it pays to understand the family of modern languages and how they have branched off from one another.
After almost 20 years working as a translation agency, we’ve seen first-hand what our clients are looking for from an agency partner.
A translation tool can help your organisation create the assets you need to reach your international growth goals.
Translation memory has saved countless translators a huge amount of time and enabled big cost-savings to be passed on to clients when translating between languages. But, is new technology set to supplant it?
Inaccurate subtitles mean subtleties in film can get lost in translation. But inaccurate subtitles aren’t only irritating, they can be offensive to the viewer.
How do you measure the return on investment of a translation project when you can’t even read the end result? We’ll show you.
