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Category Archives: Technology

The Future of Technical Translations: AI vs. Human Expertise

Business Advice, Engineering, Manufacturing, Technology, Translation Tips, TrendsBy Naseem JeewaAugust 8, 2023

In the age of AI, technical translations demand the depth of human expertise. Human translators excel in context, industry terms, and cultural nuances that AI struggles with. Discover why human touch prevails

Understanding Technical Translation: Bridging the Gap Between Languages and Industries

Business Advice, Engineering, Manufacturing, Technology, Translation TipsBy Naseem JeewaJuly 10, 2023

In this comprehensive article, we delve into the nuances of technical translation, the requisite skills to thrive in this field, and its indispensable role across various industries.

Mastering Global Social Media Marketing: 10 Best Practices for Success

Best Practice, Business Advice, Marketing, TechnologyBy Naseem JeewaApril 3, 2023

This article will guide you through the 10 best practices for mastering global social media marketing, ensuring your brand resonates with audiences worldwide and achieves your desired objectives.

How to Translate Your Website

Best Practice, Business Advice, Marketing, TechnologyBy Naseem JeewaFebruary 2, 2023

In this article, we’ll look at how translation services can support the engineering sector’s global operations, keeping costs down and quality high on your next translation project.

Preparing for a Cookie-less World

Business Advice, Marketing, Technology, TrendsBy Naseem JeewaApril 14, 2022

Google will be phasing out third-party cookies on their Google Chrome browser from the end of 2023. This is huge news for marketers hoping to collect data about website users to improve the targeting of advertising campaigns. Is your business ready?

How YouTube Automatic Translations Can Help You Grow Internationally

Best Practice, Business Advice, Marketing, TechnologyBy Naseem JeewaOctober 21, 2021

In this article, we’ll explore how YouTube’s automatic translations feature could help your business expand overseas.

Tips for Communicating with Cross-Border International Teams

Best Practice, Business Advice, TechnologyBy Naseem JeewaAugust 14, 2021

Your international team on the ground is the key to your success in an overseas expansion. Make the most of your team with excellent communications.

A Guide to Translation Tools

Best Practice, Business Advice, Technology, Translation TipsBy Naseem JeewaJuly 13, 2021

A translation tool can help your organisation create the assets you need to reach your international growth goals.

Learn From the Best: Global Technology Companies’ Localisation Strategies

Best Practice, Marketing, TechnologyBy Naseem JeewaDecember 15, 2020

Do you work at a company looking to globalise? Learn from the best tech companies, including Netflix and Slack.

Tips for Creating a Successful Global Video Campaign

Best Practice, Business Advice, Marketing, TechnologyBy Naseem JeewaSeptember 8, 2020

Creating a successful global video campaign throws up plenty of challenges. Here are our top tips.

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