International-Marketing-Material-why-translation-is-about-more-than-just-language2

International Marketing Material: Why translation is about more than just language

Translation is often considered the first step to successful integration of a business into a new market. However, the term translation is relevant to more than just traditional language. When it comes to businesses, translation is a term that should be applied to brand names, advertising campaigns, and everything in between. Choose Your Words Carefully…

International-Content-Marketing-March-2016

Global Content Marketing: Expanding a Carefully Crafted International Presence

As digital marketing becomes the driving force behind global company growth, strong content strategies and skilled translation are taking their place as the backbone of successful international expansion. When combined, these skills can create an infallible brand reputation and a presence worthy of global recognition. Creating a Voice The first step to building an international…