How Languages Differ and What Their Differences Mean for Marketing

Languages are complex. That seems like a reasonably undisputed statement, but we underestimate the sheer extent of that complexity every day. Over time, human evolution has involved enormous changes, and our methods of communication have developed with us. But, of course, we haven’t all followed the same path. A village in Indonesia has drastically different…

What Can Export Managers Learn from Oscar Jacobson’s Omnichannel Expansion Strategy

Menswear and golf brand Oscar Jacobson has announced it’s investing significantly in an omnichannel approach to retail as it sets out on a mission to expand its business across Europe. The brand has released details of its business strategy for the next five years, giving export managers and international marketers an insight into this multi-channel…

What can you learn from Edinburgh’s ‘China Ready’ initiative?

Edinburgh has officially become Scotland’s first city to be ‘China ready’ after launching its brand new, fully translated ‘Welcome to Edinburgh’ Guide in Chinese. Strengthening the position of Scotland’s capital as the UK’s most visited city outside London for Chinese tourists, the guide will initially have a print run of 100,000 distributed around the city…

Translating or Interpreting Services: Which One Do I Need?

Interpreting and translation services are both disciplines that require impeccable linguistic skills, seemingly separated by nothing but their method of delivery – interpreters translate oral language, while translators work with the written word. And yet you rarely find someone who is an expert in both. Why is this? What’s the central difference between translating and…