It can be all too easy to lump country and language together and assume a catch-all translation will do the job. Refinery 29 recognise this as a mistake and are launching a new online publication to target underrepresented Hispanic Americans.
The second of our series on creating a successful international marketing campaign. Let’s explore localised email campaigns.
COVID-19 is changing the way multinational corporations do business. Digitalising your sales collateral can help your sales team adapt to new ways of working.
This is the first in a new series exploring how to create a winning digital marketing strategy. This month we look at websites.
What if your export analysis highlights a particularly challenging country as your prime target market? The challenges will be great, but you might just find that the opportunities are greater still in these ‘impossible’ markets.
Do you need to localise your packaging? Discover which products will benefit most from a tailored approach in packaging when reaching out to new overseas markets.
It is vital to get customer experience right if you’re going to compete. Here’s how to ensure you’re speaking your customers’ language.
The environment, social media, politics. What a year 2019 was. But what will 2020 bring?
Nike’s ‘Nothing Beats a Londoner’ ultra-local marketing campaign shows great localisation work in action.
Understanding the nuances of language translation services will give your business a much stronger chance of success in new overseas markets.