Paid marketing campaigns are an essential part of any global digital marketing campaign. Here are the essential considerations.
Korean skincare is BIG business. Driven by the global phenomenon of K-pop, Korean cosmetic products have won over Westerners. However, Korean skincare brands are falling down at the point of sale. Their marketing efforts are being let down by imperfect translations and poorly localised e-commerce websites.
Creating a successful global video campaign throws up plenty of challenges. Here are our top tips.
In this article we’ll point the way forwards so your organisation can get its localisation strategy right and your company can achieve its growth goals.
The third in our series on how to create a global digital campaign. This week we discuss social media strategy.
It can be all too easy to lump country and language together and assume a catch-all translation will do the job. Refinery 29 recognise this as a mistake and are launching a new online publication to target underrepresented Hispanic Americans.
The second of our series on creating a successful international marketing campaign. Let’s explore localised email campaigns.
COVID-19 is changing the way multinational corporations do business. Digitalising your sales collateral can help your sales team adapt to new ways of working.
This is the first in a new series exploring how to create a winning digital marketing strategy. This month we look at websites.
What if your export analysis highlights a particularly challenging country as your prime target market? The challenges will be great, but you might just find that the opportunities are greater still in these ‘impossible’ markets.