Deliveroo has expanded into 14 markets in just five years, but how does it use translation and localisation services to help it communicate its brand on a global basis? Here’s a case study of the Deliveroo approach.
Burberry has caused a social media outcry with its Chinese New Year photo shoot. It’s been deemed creepy by Chinese consumers. Can Burberry survive this fall from grace?
Connecting with people is at the heart of all marketing. But how do you make this connection on a global stage with a very science and business-focused brand?
Among the Brexit chaos, our clients are taking steps to ensure they can survive and thrive whatever the outcome of the process.
Fashion e-commerce is big business, and it’s also a global business. Brands are responding to this by investing heavily in translation and localisation services to ensure their websites hit the right note with fashionistas all over the world.
There’s no denying that localisation is a challenging and complex area that requires expertise to get right. But what exactly are the latest challenges facing those looking to localise their brand when going global?
Apple’s move away from localising its global campaigns and towards creating advertising specifically for different regions is a brave move. Can we all learn something from Apple’s international marketing strategies and is there still a place for language translation services within international marketing?
Influencer marketing is a hot topic in many industries and has been gaining considerable attention from marketing managers. But is it worth using this strategy when entering a foreign market? And how effective is this method for marketing your brand overseas?
With eco-friendly being at the forefront of more consumers’ minds when they go shopping, it’s important that brands and companies start to pay attention to their sustainability, especially when they are looking to expand overseas. Discover the top five businesses that have got it right here.
If you’re thinking of entering the US market you will need to understand the cultural and language differences just as much as the economic ones in order to be successful. Politics, demographics and consumer trends also need to be considered when you enter the big old US of A.