Nike’s ‘Nothing Beats a Londoner’ ultra-local marketing campaign shows great localisation work in action.
Understanding the nuances of language translation services will give your business a much stronger chance of success in new overseas markets.
The opportunity in China and India is phenomenal. But getting into the market is no easy feat. We look at the opportunity and offer a few top tips to get started in these global juggernauts.
Take your business global with a direct exporting strategy. There is more help out there than you might think to get you going.
From direct debits in Germany and mobile payments in China, to printed barcodes in Latin America, we might all shop online but we don’t all use the same payment methods.
Interested in boosting your sales from eBay? A recent study has shown just what a difference good quality language translation can make.
Côtes du Rhône has transformed its marketing message for an international audience. Find out how.
From payment problems to a lack of relevant information, we look at the challenges international ecommerce companies must overcome to secure purchases from their global customer base.
Deliveroo has expanded into 14 markets in just five years, but how does it use translation and localisation services to help it communicate its brand on a global basis? Here’s a case study of the Deliveroo approach.
Burberry has caused a social media outcry with its Chinese New Year photo shoot. It’s been deemed creepy by Chinese consumers. Can Burberry survive this fall from grace?