As the protests in Hong Kong rage on, numerous companies have got it wrong or appeared ignorant of the political situation to their detriment. Here’s how to avoid joining them.
For some people, language is a mark of identification and this brings political and personal minefields that global businesses need to be aware of.
Translation services, technology and improved cultural understanding have helped us all to understand each other a little better, but this has not always been the case.
Here are some of the most notable mistranslations from history – some of which have led to dire consequences.
It’s never too early in the year to think about the defining words and phrases of 2019. We may only be a little way into the year but there are already some buzzwords grabbing our attention. Here, we share some of our predictions with you.
There’s no denying that localisation is a challenging and complex area that requires expertise to get right. But what exactly are the latest challenges facing those looking to localise their brand when going global?
We’ve looked back at the words (and concepts) that helped to define 2018 and where and how they came to be. Following an eventful year in business, politics, entertainment and internet memes, we’ve chosen 4 words that demonstrate both cultural change and language interpretation.
Discover these mind-blowing facts about language that shows you how incredible the power of communication is. This is why it’s so important that you use professional language translation services for written business and marketing communication when you explore international markets.
Finding the right real-time translation technology can push your business to the next level whether you’re on a conference call or meeting with an international client. But how do you choose the right technology for your business? Discover more here.
Learning the fascinating origins of English words reminds us that all languages are constantly evolving over time. When looking for translation services for your business, hiring a professional team of experts that keep up with cultural trends can help you avoid disaster!
Working in language translation services gives us the opportunity to encounter some truly awful translations. And every once in a while, we like to share them with you. Here’s a few to celebrate summer 2018 coming to a close.