3 Things You Can Learn from Spotify’s Localisation Strategy in MENA
Spotify finally moved into the Middle East and North Africa in 2018. What can we learn from the music giant’s localisation strategy?
How to Create Effective Localised Packaging
Do you need to localise your packaging? Discover which products will benefit most from a tailored approach in packaging when reaching out to new overseas markets.
Should We Keep Niche Languages Alive?
In this article, we make the case for keeping niche languages alive, in order to preserve cultural history and memory.
How Can your Business be More Welcoming to Chinese Visitors?
Chinese visitors to the UK are increasing in number every year. We look at how translation can make a Chinese tourist’s trip much smoother.
Overcoming Overseas Manufacturing Challenges
We explore the best ways to overcome communication problems when working with overseas manufacturers
How to Engineer Your Way into India
Engineering is big business in India and the opportunities for international companies are growing every day. Get ahead of the competition and find out more here.
Politics & Business. Exploring the Hong Kong/China Dispute’s Wider Impact on Exporting East.
As the protests in Hong Kong rage on, numerous companies have got it wrong or appeared ignorant of the political situation to their detriment. Here’s how to avoid joining them.
The Politics of Language – Translation by Demographics
For some people, language is a mark of identification and this brings political and personal minefields that global businesses need to be aware of.
Ecommerce Opportunity: Overcoming the Great Wall of China (and India)
The opportunity in China and India is phenomenal. But getting into the market is no easy feat. We look at the opportunity and offer a few top tips to get started in these global juggernauts.
International Expansion Strategies: Direct Exporting
Take your business global with a direct exporting strategy. There is more help out there than you might think to get you going.
