How to Plan a Global Content Localisation Strategy
In this article we’ll point the way forwards so your organisation can get its localisation strategy right and your company can achieve its growth goals.
Worldwide Language Trends: August 2020
What language trends are we seeing in 2020? We take a look at Google’s Search Trends to find out.
Reminder: The Country does not Equal The Language
It can be all too easy to lump country and language together and assume a catch-all translation will do the job. Refinery 29 recognise this as a mistake and are launching a new online publication to target underrepresented Hispanic Americans.
International Zoom Meeting Fails
On the surface, poor video conferencing etiquette during these working-from-home times in the midst of the COVID-19 pandemic is understandable and forgivable. Sometimes, it can be downright hilarious!
Creating a Global Email Marketing Campaign
The second of our series on creating a successful international marketing campaign. Let’s explore localised email campaigns.
Changing Global Business Strategy in Response to COVID-19
COVID-19 is changing the way multinational corporations do business. Digitalising your sales collateral can help your sales team adapt to new ways of working.
How to Start Your Website Localisation Project
This is the first in a new series exploring how to create a winning digital marketing strategy. This month we look at websites.
Linguistic Mutations of COVID-19
COVID-19 has impacted all our lives in a manner never seen before. Here we dissect what the naming conventions of COVID-19 reveal.
Breaking into an ‘Impossible’ Market
What if your export analysis highlights a particularly challenging country as your prime target market? The challenges will be great, but you might just find that the opportunities are greater still in these ‘impossible’ markets.
Connection and Communication amid Social Distancing
Amid a raft of social distancing legislation, we’re left to consider what really matters in our professional communication.
