When launching a digital marketing campaign to power an overseas expansion, it’s important to set out benchmarks for measuring success. In this article, we’ll outline how to identify the right metrics to track and establish the objectives worth targeting.
Monday, August 29th marks the traditional Summer Bank Holiday of 2022. But where did the holiday come from? In this article, we will dive into the history and explore other holidays also taking place in August around the world.
In this article, we’ll explore the roots of April Fool’s Day, dive into how it differs around the world and take a look at the good, the bad and the ugly of April Fool’s Day marketing campaigns.
The escalating military and humanitarian crisis in Ukraine is having a far-reaching economic impact on multinational businesses and is a demonstration of how external factors can massively influence commercial strategy. In this article, we will explore the impact of the Russo-Ukrainian war on international businesses.
The question “What is the most difficult language to translate into?” is impossible to answer. In a purely linguistic sense, all languages are equally difficult to translate into. However, complications can arise when language obscurity meets subject matter expertise…
Two years ago, China appeared closed for business, the apparent epicentre of a global pandemic. Now, it appears to be back to the races, and looking East for business development in China could be crucial.
Vaccine was one of the hot words of 2021, but as with any word, the connotations depended on who was using it.
The birth of a man in Bethlehem over two thousand years ago has evolved a festive celebration that has taken the world by storm.
The story of the Cornish language is one of decline and rebirth, a sign that languages have an incredible knack for survival.
There’s nothing like a great British Christmas, but where do the core traditions of the festive season truly come from?
