So you know how a professional translation service can significantly improve your fees as marketing agency and develop the ROI of the clients that you work with – but how do you choose business translators? While there are many companies out there that can translate documents, provide translated market research data, and tailor content for…
The world is undoubtedly more connected than ever, with ever increasing numbers of social media users and truly global audiences for both online-only publications and print-adaptations of traditional media being sent directly to an increasing audience on smart devices. Are you making the most of an already-international audience? Attracting international readership has huge benefits. From…
While the UK economy may be picking up pace, there are many reasons why an increasing number of manufacturing companies are looking at foreign markets. As the UK has lost its global dominance in many volume markets, with countries such as Brazil, Russia, India and China keeping some consumers happy by driving prices down –…
With the economy looking stronger than ever and promising growth in the upcoming 12 months now may well be the time to look to foreign climes to build on the strengthening domestic business. What’s more, with the Government investing £5 billion within the export market you may well never have been in a better position…
Over the past ten years first world countries have seen an unprecedented change in the way people communicate; today social media websites such as Twitter, Facebook and LinkedIn have become intrinsically ingrained within our lives and for many it has become the way we consume our “news”. This fundamental change from a producer-controlled and print-led…
Taking products and services abroad by adapting and scaling existing marketing campaigns can result in a high ROI for your clients. However it is easy to succumb to certain pitfalls when marketing to an international audience. Business translation services are always a part of the process in taking your marketing materials and making them engage…
When Steve Jobs announced the iPhone at an Apple conference back in 2007, he first audaciously stated that the audience were about to see 3 revolutionary products. A widescreen ipod with touch controls, a mobile phone and a breakthrough internet communications device. The crowd erupted as he revealed just one device. Step forward 7 years…
As global consumers become ever more peer-influenced and less advertising driven – content marketing has boomed. But how can you ensure your content has the right international resonance? Businesses are investing considerable amounts of their marketing budget to plan and create content for marketing campaigns – so how can you multiply your ROI by adapting…
In the dynamic technology industry the pace of change is so fast that even just looking a few years ahead can be of massive strategic benefit. Should you start thinking about developing international operations as part of your growth plan? We’ve worked with many leading technology companies over the last 10 years, helping them attack…
With a staggering 97% of exporting engineers holding the belief that overseas markets are key to longevity and future growth, there’s no doubt that the general consensus amongst engineering firms is that much of their future lies in exportation. However for the company yet to explore such markets, exportation can seem like an overly daunting…
