We all know that with the omnipresence of digital technology, the world seems like a much smaller place. But selling across borders is still a confusing and scary prospect. A great way to start though is to extend your sales to other countries on a digital basis first. Selling retail goods on country-specific e-commerce platforms…
The easiest way to break into a new country is through paid advertising – no matter which country you’re trying to reach, there are ad networks out there that will have traffic for that country. And thankfully, international traffic is usually cheaper than domestic traffic – on average, UK visitors are some of the most…
When you’re looking for your initial steps into the European market, you may want to consider stepping into Germany first. It is the UK’s largest export market in Europe and second largest globally after the US. Germany has a Gross Domestic Product (GDP) of more than €2.7 trillion. This makes it the largest economy in Europe and…
In the UK’s 2015 budget report, something caught our eye – this year, exporters are getting a hand from the government. George Osborne stated that coming in 2015, the UK would be doubling its allocation of funds to UK Trade and Investment activities in China from £7.5 million to £15 million. What happened? This sudden…
Here at Bubbles, we’re always in the ebb and flow of international trade and communication… but for many business owners and marketers the intricacies of translation is probably the last thing on your mind. But… The time will come when you do need material related to your business translated though. It’s always good to go…
Content (and the copywriting behind that content) is the backbone for any brand’s voice in the digital age. With a strong content strategy backed by skilled translation services, a brand can become something more than just a provider of a product or service. For every market you want to enter, you have a blank slate…
As you may know, 2014 was the tipping point for mobile usage as it overtook fixed internet access. So it’s no longer a case of asking whether mobile marketing is important, the question is how do you make the most of it? Almost 3 billion people, 40% of the world’s population, are using the internet,…
One of the most painstaking aspects of exporting is the shipping process – how do you get your product to the consumer who might be 5,000 miles away from your warehouse? And how do you scale the process up? It’s a daunting task, and if you’ve ever tried to mail something personal internationally, you know…
According to an eMarketer report issued in 2013, nearly one in four people use social media. That’s not just in developed countries – that’s worldwide. In developed countries (where everyone seems to have both a smartphone and a laptop), you can expect that number to be much, much higher. The point is this: social…
You’ve made the decision to go global – but how are customers and consumers in those new geographical regions going to find out about you? Search engines are always trying to deliver results that are relevant to the specific user who’s searching. One way they do this is with region-oriented results – for example, a…
