Translation is often considered the first step to successful integration of a business into a new market. However, the term translation is relevant to more than just traditional language. When it comes to businesses, translation is a term that should be applied to brand names, advertising campaigns, and everything in between. Choose Your Words Carefully…
Creating a tone of voice, the way a brand ‘speaks’ to its customers, is a concept that takes into account the words chosen by a firm to communicate to a target audience, along with the order, rhythm and pace applied to those words; it’s no simple task. But when done right, it’s a powerful accomplishment.…
Powering almost a quarter of the internet, WordPress is one of the most popular and widely used content management systems (CMS) available. Designed to be both simple and flexible, it has won favour with a huge variety of companies around the globe, from small family firms to international organisations. In fact, WordPress is now available…
Doing business with someone else in the UK is one thing. You both speak the same language and live within similar cultural circles. It’s not hard to do – as long as you have conversational skills, you’re good to go. International audiences are much different. It’s hard to communicate in general, and it’s even harder…
It’s about that time again. It’s the time for us to show you some of the worst translation errors that we’ve seen – and as a translation agency, trust us when we say that we have seen the worst of the worst. (If you run a business and need your material translated, please contact Bubbles…
You’re probably experienced in trying to get domestic press coverage – there are countless companies and services in place to get you into the eye of UK journalists and bloggers. But getting word out internationally is different – how do you get word out to everyone, regardless of location or language? It would seem like…
With nearly 1.4 billion people, expanding into China has almost certainly crossed your or your clients’ minds. But doing business in China isn’t simple – at all. In fact, by most, China is considered to be the most difficult country to break into. At the same time, though, due to its sheer size it could…
In past posts, we’ve briefly mentioned the power of moving successful marketing campaigns from a domestic audience to an international one. If you’re making a profit at home, the next step should be making a profit abroad – assuming you already have the delivery infrastructure in place to do so. This is your pocket 5-step…
Spain is the fourth largest economy in the Eurozone and the 13th worldwide. In 2012 it was the UK’s eighth largest export market, receiving £14.2 billion of UK exports. The population of Spain is about 47 million which makes it one of the biggest consumer markets in EU. Beyond the doom and gloom… The media…
France is an ideally located, diverse and prosperous export market for British companies. Combine this with easy transport links and low cost flights into Paris and many other provincial cities makes France a great prospect to begin your export journey. UK exports of goods and services to France totalled £21.5 billion in 2013. The UK…
