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Category Archives: International

3 Google Tools You Need to Know About for International Marketing in 2017

International, MarketingBy Naseem JeewaJuly 5, 2017

Brexit and the latest General Election have generated some interesting times indeed for British companies, especially those operating in the international market. But there is still plenty of business to be won even in this climate of upheaval; it’s just time to step up your marketing efforts a little and make sure you’re in the…

One Month On from the General Election … How’s Business?

Business Advice, International, TrendsBy Naseem JeewaJuly 2, 2017

So June the 8th has come and gone. In the days immediately following the General Election the media was filled with tales of chaos and uncertainty. With Brexit negotiations kicking off in June as well, there’s been quite a lot to think about for British businesses, particularly those with export strategies, currency fluctuations and international…

How can export sales & marketing teams work together?

Business Advice, International, MarketingBy Naseem JeewaJune 19, 2017

Sales and marketing. Marketing and sales. Two words that work together so effortlessly, yet they often mask an atmosphere of competition and division. But amazing things happen when they work together. Never is it more important to ensure these two teams are collaborating than during the implementation of an export strategy. By bridging the troublesome…

Making Your Brand Truly Global with International SEO

International, Language, Marketing, TourismBy Naseem JeewaMay 16, 2017

They say time flies when you’re having fun, so maybe 2017 isn’t all that bad? In the blink of an eye we’re already approaching the half way mark, with a General Election on the horizon and the ever-present Brexit negotiations continuing to dominate the business headlines. For many, the resulting high levels of uncertainty have…

How Airbnb is Tackling Chinese Expansion (and What You Can Learn)

International, Language, Marketing, TourismBy Naseem JeewaApril 13, 2017

Chinese tourists have long been a major global spending force, but recent figures have revealed just how large the market really is. According to a report from Visa, China’s tourist spending is estimated to have reached $137 billion in 2015 alone; a figure that’s predicted to rise by 87 per cent in the next decade.…

Celebrating Language: UN English Language Day

International, LanguageBy Naseem JeewaApril 11, 2017

Every year the United Nations takes the time to celebrate each of its six working languages, and on 23rd April it will once again be the chance for the English language to receive recognition.

Language Lessons from the Movie Arrival (And How They Can Help Your Business)

International, Language, MarketingBy Naseem JeewaMarch 3, 2017

Arrival gained its 2017 Academy Award thanks to the work of Sylvain Bellemare, who bypassed the typical sounds associated with previous alien epics in favour of a more organic approach to a classic science fiction topic. However, it wasn’t just the soundtrack that made this Oscar-winner stand out from its predecessors. Unlike countless alien movies…

The Rise of Marketing Chatbots & Their International Impact

International, Language, MarketingBy Naseem JeewaFebruary 9, 2017

Dubbed “the future of customer service,” a chatbot is a computer program designed to mimic human conversation with consumers through either audio or text. The goal of these bots is to provide consumers with access to information and help through a more natural medium of conversation rather than forcing them to hunt through pages and…

The Value of Dialect in Translation

Best Practice, International, Translation TipsBy Naseem JeewaFebruary 4, 2017

Translation is a complex process and it is tricky enough when translating one language to another, but what do you do when your target audience use multiple dialects, each with its own variations and unique words and phrasing?

What Makes a Good Translation Service?

Best Practice, International, Translation TipsBy Naseem JeewaJanuary 17, 2017

If you are in search of a translation service then it is likely you already know how beneficial professional, human translation can be for your business. However, understanding how to choose the right service is a different story. We have explored some of the main factors you should look for in your translation experts.

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