Using Amazon to Sell to International Markets
Selling through Amazon is a great way to access overseas markets without risking too much time and capital. Here’s a quick guide on why you should consider using Amazon and how to do it effectively.
What do Cryptocurrencies Mean for the Future of International Trade?
If you’ve been paying any attention to the world of financial markets over the last few months, you’ll doubtless have heard of bitcoin and other cryptocurrencies. These days, they’re all the rage – and since shooting up in both value and popularity in the latter half of 2017, they’ve very quickly revealed themselves to be…
Are American Words Ruining the English Language?
Have you ever gotten angry at someone for calling a ‘film’ a ‘movie’? Or a ‘biscuit’ a ‘cookie’? Many British people these days are quietly bemoaning the slow death of ‘proper’ English words at the hands of their crass American equivalents. In our day-to-day dealings with language and the provision of translation services, it is…
Catalonia: Where Does a Language Start and a Country End?
October 2017 has been seismic for Catalonia – Spain’s richest and most disputed region. After an illegal referendum, a declaration of independence, and the prosecution of government officials, the situation has calmed. Somewhat. While this is perhaps the first time that the Catalonian situation has gained international recognition, it is the latest episode in a…
Hilarious Overseas Marketing Campaigns That Just Can’t Be Translated
Marketing to people overseas is a lot more complicated than simply translating word for word what’s worked for you in the UK and as the UK’s leading translation services provider, we know this. Languages have subtle differences in style and tone to which marketing material must adapt if it’s to be successful Here are some…
How Languages Differ and What Their Differences Mean for Marketing
Languages are complex. That seems like a reasonably undisputed statement, but we underestimate the sheer extent of that complexity every day. Over time, human evolution has involved enormous changes, and our methods of communication have developed with us. But, of course, we haven’t all followed the same path. A village in Indonesia has drastically different…
Netflix: The Ultimate Translation Challenge
Netflix is a leading name in the world of online entertainment and, as of 2016, it is available in every country around the world except China, Crimea, North Korea and Syria. With such astonishing global reach it’s hardly surprising that the traditional method of translating and subtitling content just doesn’t cut it for this international…
What Can Export Managers Learn from Oscar Jacobson’s Omnichannel Expansion Strategy
Menswear and golf brand Oscar Jacobson has announced it’s investing significantly in an omnichannel approach to retail as it sets out on a mission to expand its business across Europe. The brand has released details of its business strategy for the next five years, giving export managers and international marketers an insight into this multi-channel…
How the Chinese Uber is Attracting Foreign Customers (Hint: Translation!)
When Uber was launched in the UK it transformed the way we travel and for many of us it plays a crucial role in our day-to-day plans – both in business and leisure. But the transport giant’s attempts to succeed in China were fervently quashed by Chinese firm Didi Chuxing. This leading rival is now…
Global Advertising: Don’t Fall Foul of ‘Fake News’
We’ve all become worryingly familiar with the term ‘fake news’ in the past year or so. We’re not here to track down its exact origins, but rather to look at the global impact it’s had on marketing and advertising and what you can do to avoid being placed next to it. For consumers and readers,…
