Buying a business overseas can be a fast route to international expansion but also comes with its challenges. Using translation services can help you to make a success of a foreign acquisition and minimise the risks involved.
Fashion e-commerce is big business, and it’s also a global business. Brands are responding to this by investing heavily in translation and localisation services to ensure their websites hit the right note with fashionistas all over the world.
There’s no denying that localisation is a challenging and complex area that requires expertise to get right. But what exactly are the latest challenges facing those looking to localise their brand when going global?
Apple’s move away from localising its global campaigns and towards creating advertising specifically for different regions is a brave move. Can we all learn something from Apple’s international marketing strategies and is there still a place for language translation services within international marketing?
It’s that special time of year; love is around every corner, followed closely by hilarious language translation fails. Check out our top Valentine’s Day translation fails for 2019.
Planning on taking your UK business global in 2019? It pays to do your research and find out which countries can offer you the best chances of success. We’ve delved deep into the international locations that are tipped for success this year.
Influencer marketing is a hot topic in many industries and has been gaining considerable attention from marketing managers. But is it worth using this strategy when entering a foreign market? And how effective is this method for marketing your brand overseas?
With eco-friendly being at the forefront of more consumers’ minds when they go shopping, it’s important that brands and companies start to pay attention to their sustainability, especially when they are looking to expand overseas. Discover the top five businesses that have got it right here.
If you’re thinking of entering the US market you will need to understand the cultural and language differences just as much as the economic ones in order to be successful. Politics, demographics and consumer trends also need to be considered when you enter the big old US of A.
One of the world’s fastest growing economies, China is a fantastic country to consider for international expansion. However, many brands and companies have failed to make a success here, which has cost them dearly. Discover how you can find business success in China.
