As the protests in Hong Kong rage on, numerous companies have got it wrong or appeared ignorant of the political situation to their detriment. Here’s how to avoid joining them.
For some people, language is a mark of identification and this brings political and personal minefields that global businesses need to be aware of.
The opportunity in China and India is phenomenal. But getting into the market is no easy feat. We look at the opportunity and offer a few top tips to get started in these global juggernauts.
Take your business global with a direct exporting strategy. There is more help out there than you might think to get you going.
From direct debits in Germany and mobile payments in China, to printed barcodes in Latin America, we might all shop online but we don’t all use the same payment methods.
From payment problems to a lack of relevant information, we look at the challenges international ecommerce companies must overcome to secure purchases from their global customer base.
Franchising is an often overlooked international expansion strategy but with the right approach and a supportive team, it offers highly profitable opportunities for many businesses.
Deliveroo has expanded into 14 markets in just five years, but how does it use translation and localisation services to help it communicate its brand on a global basis? Here’s a case study of the Deliveroo approach.
Not all translations are destined to be read in far off lands. As inbound tourism to the UK continues to flourish, businesses are stepping up their game to cater to the overseas market here at home.
Burberry has caused a social media outcry with its Chinese New Year photo shoot. It’s been deemed creepy by Chinese consumers. Can Burberry survive this fall from grace?