Connecting with people is at the heart of all marketing. But how do you make this connection on a global stage with a very science and business-focused brand?
: Finding the right overseas partner can be a super-fast route to international expansion. The right partner offers local expertise and insights into working cultures and potential new markets.
Among the Brexit chaos, our clients are taking steps to ensure they can survive and thrive whatever the outcome of the process.
Buying a business overseas can be a fast route to international expansion but also comes with its challenges. Using translation services can help you to make a success of a foreign acquisition and minimise the risks involved.
Fashion e-commerce is big business, and it’s also a global business. Brands are responding to this by investing heavily in translation and localisation services to ensure their websites hit the right note with fashionistas all over the world.
There’s no denying that localisation is a challenging and complex area that requires expertise to get right. But what exactly are the latest challenges facing those looking to localise their brand when going global?
Apple’s move away from localising its global campaigns and towards creating advertising specifically for different regions is a brave move. Can we all learn something from Apple’s international marketing strategies and is there still a place for language translation services within international marketing?
It’s that special time of year; love is around every corner, followed closely by hilarious language translation fails. Check out our top Valentine’s Day translation fails for 2019.
Planning on taking your UK business global in 2019? It pays to do your research and find out which countries can offer you the best chances of success. We’ve delved deep into the international locations that are tipped for success this year.
Influencer marketing is a hot topic in many industries and has been gaining considerable attention from marketing managers. But is it worth using this strategy when entering a foreign market? And how effective is this method for marketing your brand overseas?