COVID-19 is changing the way multinational corporations do business. Digitalising your sales collateral can help your sales team adapt to new ways of working.
This is the first in a new series exploring how to create a winning digital marketing strategy. This month we look at websites.
COVID-19 has impacted all our lives in a manner never seen before. Here we dissect what the naming conventions of COVID-19 reveal.
What if your export analysis highlights a particularly challenging country as your prime target market? The challenges will be great, but you might just find that the opportunities are greater still in these ‘impossible’ markets.
Amid a raft of social distancing legislation, we’re left to consider what really matters in our professional communication.
Spotify finally moved into the Middle East and North Africa in 2018. What can we learn from the music giant’s localisation strategy?
Do you need to localise your packaging? Discover which products will benefit most from a tailored approach in packaging when reaching out to new overseas markets.
In this article, we make the case for keeping niche languages alive, in order to preserve cultural history and memory.
Chinese visitors to the UK are increasing in number every year. We look at how translation can make a Chinese tourist’s trip much smoother.
We explore the best ways to overcome communication problems when working with overseas manufacturers