Interpreting and translation services are both disciplines that require impeccable linguistic skills, seemingly separated by nothing but their method of delivery – interpreters translate oral language, while translators work with the written word. And yet you rarely find someone who is an expert in both. Why is this? What’s the central difference between translating and…
As international communication becomes easier (and faster), it’s becoming increasingly feasible for companies to develop international trade, and so expand their business overseas. Sure, this offers new opportunities and possibilities, but it also poses challenges as companies attempt to adapt their operations to different cultures and languages. Many of these challenges are found in the…
China is fast becoming one of the most attractive business prospects for British companies thanks to its large population, fast growing consumer market, and strong forecasts for valuable sectors like luxury goods.
The might and knowledge of Google has been a driving force behind the development of machine translation, prompting some to suggest that with such a wealth of artificial intelligence in the translation realm, it won’t be long before human translation is a thing of the past.
When it comes to international expansion, brands need to translate more than just words. From advertising to product images and the brand name itself, when a company enters a new market they need to translate the very essence of what their company stands for, while working with a totally different language, culture and set of…
There’s little that can match the excitement of beginning an international expansion in business, but the many complexities involved in overseas growth can make the process rather daunting to even the most experienced business mind. To offer a starting point and new perspective on the challenges ahead, Bubbles has compiled our top 10 growth hacks…
Many business experts predicted that the number of mergers and acquisitions (M&A) taking place would begin to slow in the wake of the EU referendum. However, the Brexit vote doesn’t seem to have taken too heavy a toll on cross border M&A, with the UK already overseeing around 54 inbound deals worth $38 billion (£29…
The Exporting is GREAT campaign was first launched in November 2015 by UK Trade and Investment (UKTI) with the aim of encouraging 100,000 British companies to begin exporting by 2020. The five-year programme is set to provide numerous export opportunities to thousands of small and medium sized enterprises (SMEs), providing a boost to the UK…
At the height of its Chinese growth, KFC was opening an average of one restaurant every day, and this rapid development has made the company’s expansion one of the most renowned business success stories of this generation. Starting with one restaurant in 1987, the Yum-operated company now manages a total of 4,563 branches and controls more…
Preparing your business for expansion overseas requires more than just a change in language when translating your business and marketing material. The key to the success of global growth is localisation, and one of the most important steps for many companies’ localisation is tailoring their online presence and website design to their new audiences. To…
