If your brand is looking to expand its operations overseas, there are a whole lot of things you need to consider above and beyond simply finding someone to provide translation services to help you translate your marketing material. Different languages and cultures are unimaginably complex, and the last thing you want is to have to…
Languages are complex. That seems like a reasonably undisputed statement, but we underestimate the sheer extent of that complexity every day. Over time, human evolution has involved enormous changes, and our methods of communication have developed with us. But, of course, we haven’t all followed the same path. A village in Indonesia has drastically different…
As you are no doubt aware, making a decision to develop your business in a foreign economy is a risky business. Getting the right team together (including your translation service providers, of course!) is one thing, but you need to have the right information to hand before you even think about starting the process. Luckily,…
Netflix is a leading name in the world of online entertainment and, as of 2016, it is available in every country around the world except China, Crimea, North Korea and Syria. With such astonishing global reach it’s hardly surprising that the traditional method of translating and subtitling content just doesn’t cut it for this international…
Menswear and golf brand Oscar Jacobson has announced it’s investing significantly in an omnichannel approach to retail as it sets out on a mission to expand its business across Europe. The brand has released details of its business strategy for the next five years, giving export managers and international marketers an insight into this multi-channel…
When Uber was launched in the UK it transformed the way we travel and for many of us it plays a crucial role in our day-to-day plans – both in business and leisure. But the transport giant’s attempts to succeed in China were fervently quashed by Chinese firm Didi Chuxing. This leading rival is now…
We’ve all become worryingly familiar with the term ‘fake news’ in the past year or so. We’re not here to track down its exact origins, but rather to look at the global impact it’s had on marketing and advertising and what you can do to avoid being placed next to it. For consumers and readers,…
So June the 8th has come and gone. In the days immediately following the General Election the media was filled with tales of chaos and uncertainty. With Brexit negotiations kicking off in June as well, there’s been quite a lot to think about for British businesses, particularly those with export strategies, currency fluctuations and international…
Sales and marketing. Marketing and sales. Two words that work together so effortlessly, yet they often mask an atmosphere of competition and division. But amazing things happen when they work together. Never is it more important to ensure these two teams are collaborating than during the implementation of an export strategy. By bridging the troublesome…
Edinburgh has officially become Scotland’s first city to be ‘China ready’ after launching its brand new, fully translated ‘Welcome to Edinburgh’ Guide in Chinese. Strengthening the position of Scotland’s capital as the UK’s most visited city outside London for Chinese tourists, the guide will initially have a print run of 100,000 distributed around the city…
