Not all translations are destined to be read in far off lands. As inbound tourism to the UK continues to flourish, businesses are stepping up their game to cater to the overseas market here at home.
Burberry has caused a social media outcry with its Chinese New Year photo shoot. It’s been deemed creepy by Chinese consumers. Can Burberry survive this fall from grace?
Growing your business internationally doesn’t have to involve complicated and expensive mergers or acquisitions. Instead you can simply target your existing overseas users more effectively with the help of language translation services.
Connecting with people is at the heart of all marketing. But how do you make this connection on a global stage with a very science and business-focused brand?
: Finding the right overseas partner can be a super-fast route to international expansion. The right partner offers local expertise and insights into working cultures and potential new markets.
Among the Brexit chaos, our clients are taking steps to ensure they can survive and thrive whatever the outcome of the process.
Buying a business overseas can be a fast route to international expansion but also comes with its challenges. Using translation services can help you to make a success of a foreign acquisition and minimise the risks involved.
Fashion e-commerce is big business, and it’s also a global business. Brands are responding to this by investing heavily in translation and localisation services to ensure their websites hit the right note with fashionistas all over the world.
Apple’s move away from localising its global campaigns and towards creating advertising specifically for different regions is a brave move. Can we all learn something from Apple’s international marketing strategies and is there still a place for language translation services within international marketing?
Are you taking your business global in 2019? From the best markets to target, to how to deliver successful communications, it’s time to start thinking seriously.
