Google Translate Still Misses the Mark for Language Translation
When it comes to language translation, Google Translate has made enormous progress. but But it still doesn’t quite hit the mark for professional translation.
Translation, Localisation or Transcreation? That is the question
Understanding the nuances of language translation services will give your business a much stronger chance of success in new overseas markets.
Ecommerce Opportunity: Overcoming the Great Wall of China (and India)
The opportunity in China and India is phenomenal. But getting into the market is no easy feat. We look at the opportunity and offer a few top tips to get started in these global juggernauts.
International Expansion Strategies: Direct Exporting
Take your business global with a direct exporting strategy. There is more help out there than you might think to get you going.
Global Ecommerce: How do Your Customers Pay Online?
From direct debits in Germany and mobile payments in China, to printed barcodes in Latin America, we might all shop online but we don’t all use the same payment methods.
Improving Your Global Website Conversion Rate: Lessons from E-Commerce Leaders
From payment problems to a lack of relevant information, we look at the challenges international ecommerce companies must overcome to secure purchases from their global customer base.
International Expansion Strategies: Franchising
Franchising is an often overlooked international expansion strategy but with the right approach and a supportive team, it offers highly profitable opportunities for many businesses.
How Do You Translate Fish and Chips? Ask Deliveroo
Deliveroo has expanded into 14 markets in just five years, but how does it use translation and localisation services to help it communicate its brand on a global basis? Here’s a case study of the Deliveroo approach.
Please Drive on the Left: Translating for Overseas Audiences in the UK
Not all translations are destined to be read in far off lands. As inbound tourism to the UK continues to flourish, businesses are stepping up their game to cater to the overseas market here at home.
Big Brands Getting It Wrong – Burberry
Burberry has caused a social media outcry with its Chinese New Year photo shoot. It’s been deemed creepy by Chinese consumers. Can Burberry survive this fall from grace?