Big Brands Getting It Wrong – Burberry
Burberry has caused a social media outcry with its Chinese New Year photo shoot. It’s been deemed creepy by Chinese consumers. Can Burberry survive this fall from grace?
International Expansion Strategies: Growing Organically
Growing your business internationally doesn’t have to involve complicated and expensive mergers or acquisitions. Instead you can simply target your existing overseas users more effectively with the help of language translation services.
Humanising Science: How 3M’s International Marketing Conveys Their Message
Connecting with people is at the heart of all marketing. But how do you make this connection on a global stage with a very science and business-focused brand?
International Expansion Strategies: Partnership
: Finding the right overseas partner can be a super-fast route to international expansion. The right partner offers local expertise and insights into working cultures and potential new markets.
Translating Brexit
Among the Brexit chaos, our clients are taking steps to ensure they can survive and thrive whatever the outcome of the process.
International Expansion Strategies: Buying a Business Overseas
Buying a business overseas can be a fast route to international expansion but also comes with its challenges. Using translation services can help you to make a success of a foreign acquisition and minimise the risks involved.
Top 5 International Fashion E-Commerce Websites
Fashion e-commerce is big business, and it’s also a global business. Brands are responding to this by investing heavily in translation and localisation services to ensure their websites hit the right note with fashionistas all over the world.
Apple’s Shift AWAY from Marketing Localisation – What Can You Learn?
Apple’s move away from localising its global campaigns and towards creating advertising specifically for different regions is a brave move. Can we all learn something from Apple’s international marketing strategies and is there still a place for language translation services within international marketing?
3 Essential Tips for Going Global in 2019
Are you taking your business global in 2019? From the best markets to target, to how to deliver successful communications, it’s time to start thinking seriously.
Translation for Human Resources: How Can You Motivate Your Global Team?
It’s important for any international business to consider translating HR documents and internal communication for their international employees. This can help to increase motivation and engagement in your international teams, which will help to make your business successful.