It can be all too easy to lump country and language together and assume a catch-all translation will do the job. Refinery 29 recognise this as a mistake and are launching a new online publication to target underrepresented Hispanic Americans.
The second of our series on creating a successful international marketing campaign. Let’s explore localised email campaigns.
COVID-19 is changing the way multinational corporations do business. Digitalising your sales collateral can help your sales team adapt to new ways of working.
What if your export analysis highlights a particularly challenging country as your prime target market? The challenges will be great, but you might just find that the opportunities are greater still in these ‘impossible’ markets.
Do you need to localise your packaging? Discover which products will benefit most from a tailored approach in packaging when reaching out to new overseas markets.
Chinese visitors to the UK are increasing in number every year. We look at how translation can make a Chinese tourist’s trip much smoother.
We explore the best ways to overcome communication problems when working with overseas manufacturers
It is vital to get customer experience right if you’re going to compete. Here’s how to ensure you’re speaking your customers’ language.
How do you measure the return on investment of a translation project when you can’t even read the end result? We’ll show you.
The environment, social media, politics. What a year 2019 was. But what will 2020 bring?
