How is May Day Celebrated Around the World?
May Day gives 9-5ers a long weekend every May. But why is it celebrated? And how do celebrations vary around the world?
The 7Ps of International Marketing
The 7Ps of international marketing offer a back-to-basics approach to marketing on the world stage that is incredibly useful and goes deeper than marketing communications.
The Importance of Global Market Segmentation
Revisiting market segmentation for international growth can often be overlooked, even by seasoned marketers. Click here to learn why it’s essential to overseas success.
Preparing for a Cookie-less World
Google will be phasing out third-party cookies on their Google Chrome browser from the end of 2023. This is huge news for marketers hoping to collect data about website users to improve the targeting of advertising campaigns. Is your business ready?
The Best International Marketing Campaigns (and What You Can Learn From Them)
In this article, we will cover some essential tenets of global marketing strategies and showcase some real-world campaigns done right by some of the biggest brands in the world.
How Geopolitics Can Impact International Expansion
The escalating military and humanitarian crisis in Ukraine is having a far-reaching economic impact on multinational businesses and is a demonstration of how external factors can massively influence commercial strategy. In this article, we will explore the impact of the Russo-Ukrainian war on international businesses.
2022 International Marketing Trends: The Unstoppable Rise of Customer-centricity
We take look at the customer-centric marketing tactics which will be an essential element of the marketing strategies of some of the biggest global brands this year.
3 Global Marketing Strategies You Need To Adopt in 2022
In 2022 customers’ expectations and behaviours have changed, and so should your marketing. Why not revisit your international marketing strategy and consider our top 3 international marketing strategies for 2022…
Expanding Your Business Overseas in 2022
The pandemic forced households and businesses alike to focus inward and domestically. However, the global economy is bouncing back in 2022, allowing scope for growth overseas.
Why China Should be Your Business-Growth Destination in 2022
Two years ago, China appeared closed for business, the apparent epicentre of a global pandemic. Now, it appears to be back to the races, and looking East for business development in China could be crucial.
