As remote working grows in popularity and with an ever-increasing demand for this type of translation, we thought that we’d address the pros and cons of outsourcing and outline how professional translation services can mitigate any downside.
There are many ways that a business-to-business (B2B) audience and a business-to-consumer (B2C) audience differ. We spend plenty of time discussing consumers, cultural context and changes in behaviour. This often gets related to B2C marketing, despite the fact it’s still humans behind the business! However, we thought it would be useful to share some of our experience specifically in the B2B space, as it is the vast majority of our translation work.
It’s easy to be envious of another language for an elegant turn of phrase with no English counterpart. From time-to-time loanwords are adopted as a neat solution to this problem. Why invent a new word in English when we can borrow a word from another language? In this article, we’ll take a look at some interesting loanwords adopted into English from German, Spanish and Yiddish.
We believe that translation is as much an art as a science. However, there are key elements that all professional translations will include as part of the magic formula. We thought that for professionals just getting their first translation completed, and in the interest of openness, it is worth outlining our 10 essential steps to creating the perfect translation.
We often discuss how consumers can be subtly or substantially different in different cultures and countries. However, in this article, we’re discussing a generational change across the entirety of the human population across the globe, rather than differences between cultures.
It goes without saying that a translator must read, speak and write at least two languages fluently. However, there’s more to translation than being able to understand the source and target language.
Each market has a unique culture which influences everything from consumer buying power and behaviour to the role of family and beliefs.
In this article, we delve into these topics exploring buyer behaviour variation across cultures and arming your business with strategies to leverage this knowledge.
All marketers know that consumer demands can shift at a breakneck pace. Last year’s assumptions, beliefs and trends may struggle for relevance. To highlight upcoming adaptations to the marketing playbook, we will highlight six trends which we believe will inform a successful marketer’s strategy.
There are national stereotypes we’re all familiar with. But do these stereotypes ring true, or do countries have personality traits most people are not aware of?
We explore some of the most popular questions on Google from people curious about translation.
