Connecting with people is at the heart of all marketing. But how do you make this connection on a global stage with a very science and business-focused brand?
: Finding the right overseas partner can be a super-fast route to international expansion. The right partner offers local expertise and insights into working cultures and potential new markets.
Among the Brexit chaos, our clients are taking steps to ensure they can survive and thrive whatever the outcome of the process.
Buying a business overseas can be a fast route to international expansion but also comes with its challenges. Using translation services can help you to make a success of a foreign acquisition and minimise the risks involved.
Fashion e-commerce is big business, and it’s also a global business. Brands are responding to this by investing heavily in translation and localisation services to ensure their websites hit the right note with fashionistas all over the world.
Apple’s move away from localising its global campaigns and towards creating advertising specifically for different regions is a brave move. Can we all learn something from Apple’s international marketing strategies and is there still a place for language translation services within international marketing?
Are you taking your business global in 2019? From the best markets to target, to how to deliver successful communications, it’s time to start thinking seriously.
It’s important for any international business to consider translating HR documents and internal communication for their international employees. This can help to increase motivation and engagement in your international teams, which will help to make your business successful.
As part of our series on the world’s most promising developing markets, we’re delving into South America, one of the most exciting markets in the world for growth potential at the moment – but where are the opportunities in this diverse continent?
The world of tech is obsessed with the consumer transformation promised by voice search, AI and the likes of Amazon’s Alexa. But how has AI impacted on the world of translation– and how much progress remains to be made? Find out more here.