Creating a tone of voice, the way a brand ‘speaks’ to its customers, is a concept that takes into account the words chosen by a firm to communicate to a target audience, along with the order, rhythm and pace applied to those words; it’s no simple task. But when done right, it’s a powerful accomplishment.…
Powering almost a quarter of the internet, WordPress is one of the most popular and widely used content management systems (CMS) available. Designed to be both simple and flexible, it has won favour with a huge variety of companies around the globe, from small family firms to international organisations. In fact, WordPress is now available…
Over the last few years, we’ve noticed a huge increase in the amount of website translation projects our expert marketing translators are completing for both clients and marketing agencies. Most of our contacts within companies are marketers and every single one has the same question – how do we develop sales in a new region?…
Last month, we wrote about the global reach and incredible growth of Black Friday and Cyber Monday – but amazingly another consumer holiday has already eclipsed it. Incredibly (and ironically), this was a capitalist cultural phenomenon that started in China. What is Singles Day? Because it’s been getting a huge amount of coverage in the…
UKTI (UK Trade & Investment) recently launched a new initiative to help UK businesses start doing business on an international scale. Export Week (November 9th – 13th) consisted of 70 events with advisors from over 60 countries and revealed how the new UKTI program will help UK companies – if you didn’t attend, here’s what…
It used to be that Black Friday was exclusive to the US, but in recent years, it’s taken the world by storm. Even in the UK, shoppers vehemently compete with each other on the Friday after Thanksgiving (27th November 2015) for deals on electronics, toys, and anything else that represents a “discount!” Black Friday and…
You’re a smart digital marketer. You’ve checked Google Analytics and you have traffic from around the world. You’ve steadily built up an email list with subscribers who speak many different languages and you’re using an email tool like Mailchimp which tracks recipient locations and time zones. You want to market to them, but you realise that…
Breaking into a foreign market – especially one with strict rules and regulations – can be a very daunting task. Often, business owners have the ambition to go international… they’re just not quite sure where to start. Bubbles Translation Services is here to help. Over the last 12 years, we’ve helped over 1,400 companies break…
Doing business with someone else in the UK is one thing. You both speak the same language and live within similar cultural circles. It’s not hard to do – as long as you have conversational skills, you’re good to go. International audiences are much different. It’s hard to communicate in general, and it’s even harder…
You’re probably experienced in trying to get domestic press coverage – there are countless companies and services in place to get you into the eye of UK journalists and bloggers. But getting word out internationally is different – how do you get word out to everyone, regardless of location or language? It would seem like…
