Menswear and golf brand Oscar Jacobson has announced it’s investing significantly in an omnichannel approach to retail as it sets out on a mission to expand its business across Europe. The brand has released details of its business strategy for the next five years, giving export managers and international marketers an insight into this multi-channel…
When Uber was launched in the UK it transformed the way we travel and for many of us it plays a crucial role in our day-to-day plans – both in business and leisure. But the transport giant’s attempts to succeed in China were fervently quashed by Chinese firm Didi Chuxing. This leading rival is now…
The Chinese-speaking market amounts to more than a billion people on the mainland alone, so it’s unsurprising that businesses from around the world often require Chinese translation. As an international translation agency we’re regularly asked about translation into Mandarin and Cantonese, but the differences between the two and their relation to the written word may…
As international communication becomes easier (and faster), it’s becoming increasingly feasible for companies to develop international trade, and so expand their business overseas. Sure, this offers new opportunities and possibilities, but it also poses challenges as companies attempt to adapt their operations to different cultures and languages. Many of these challenges are found in the…
China is fast becoming one of the most attractive business prospects for British companies thanks to its large population, fast growing consumer market, and strong forecasts for valuable sectors like luxury goods.
Translation is a complex process and it is tricky enough when translating one language to another, but what do you do when your target audience use multiple dialects, each with its own variations and unique words and phrasing?
If you are in search of a translation service then it is likely you already know how beneficial professional, human translation can be for your business. However, understanding how to choose the right service is a different story. We have explored some of the main factors you should look for in your translation experts.
One of the key aims of many of our clients is to increase their overseas sales. To drive sales, you first need to drive visibility and brand awareness. And if you’re operating online, that means working on your international search engine optimisation (SEO)
When it comes to international expansion, brands need to translate more than just words. From advertising to product images and the brand name itself, when a company enters a new market they need to translate the very essence of what their company stands for, while working with a totally different language, culture and set of…
There’s little that can match the excitement of beginning an international expansion in business, but the many complexities involved in overseas growth can make the process rather daunting to even the most experienced business mind. To offer a starting point and new perspective on the challenges ahead, Bubbles has compiled our top 10 growth hacks…
