Global Ecommerce: How do Your Customers Pay Online?
From direct debits in Germany and mobile payments in China, to printed barcodes in Latin America, we might all shop online but we don’t all use the same payment methods.
Better Translations = Better Sales for Spanish Speaking eBayers
Interested in boosting your sales from eBay? A recent study has shown just what a difference good quality language translation can make.
Côtes du Rhône’s New Global Ads Will Appeal to All
Côtes du Rhône has transformed its marketing message for an international audience. Find out how.
Improving Your Global Website Conversion Rate: Lessons from E-Commerce Leaders
From payment problems to a lack of relevant information, we look at the challenges international ecommerce companies must overcome to secure purchases from their global customer base.
International Expansion Strategies: Franchising
Franchising is an often overlooked international expansion strategy but with the right approach and a supportive team, it offers highly profitable opportunities for many businesses.
How Do You Translate Fish and Chips? Ask Deliveroo
Deliveroo has expanded into 14 markets in just five years, but how does it use translation and localisation services to help it communicate its brand on a global basis? Here’s a case study of the Deliveroo approach.
Please Drive on the Left: Translating for Overseas Audiences in the UK
Not all translations are destined to be read in far off lands. As inbound tourism to the UK continues to flourish, businesses are stepping up their game to cater to the overseas market here at home.
Big Brands Getting It Wrong – Burberry
Burberry has caused a social media outcry with its Chinese New Year photo shoot. It’s been deemed creepy by Chinese consumers. Can Burberry survive this fall from grace?
International Expansion Strategies: Growing Organically
Growing your business internationally doesn’t have to involve complicated and expensive mergers or acquisitions. Instead you can simply target your existing overseas users more effectively with the help of language translation services.
Humanising Science: How 3M’s International Marketing Conveys Their Message
Connecting with people is at the heart of all marketing. But how do you make this connection on a global stage with a very science and business-focused brand?
