Context is Everything – the Complexities of Movie Subtitle Translation
Inaccurate subtitles mean subtleties in film can get lost in translation. But inaccurate subtitles aren’t only irritating, they can be offensive to the viewer.
Is Your International Customer Experience Letting Your Business Down?
It is vital to get customer experience right if you’re going to compete. Here’s how to ensure you’re speaking your customers’ language.
How to Measure ROI on Language Translation Services
How do you measure the return on investment of a translation project when you can’t even read the end result? We’ll show you.
The Words that Will Define 2020
The environment, social media, politics. What a year 2019 was. But what will 2020 bring?
Politics & Business. Exploring the Hong Kong/China Dispute’s Wider Impact on Exporting East.
As the protests in Hong Kong rage on, numerous companies have got it wrong or appeared ignorant of the political situation to their detriment. Here’s how to avoid joining them.
Nike’s ‘Nothing Beats a Londoner’ Campaign: Can Going Ultra-Local Work for You?
Nike’s ‘Nothing Beats a Londoner’ ultra-local marketing campaign shows great localisation work in action.
The Politics of Language – Translation by Demographics
For some people, language is a mark of identification and this brings political and personal minefields that global businesses need to be aware of.
Translation, Localisation or Transcreation? That is the question
Understanding the nuances of language translation services will give your business a much stronger chance of success in new overseas markets.
Ecommerce Opportunity: Overcoming the Great Wall of China (and India)
The opportunity in China and India is phenomenal. But getting into the market is no easy feat. We look at the opportunity and offer a few top tips to get started in these global juggernauts.
International Expansion Strategies: Direct Exporting
Take your business global with a direct exporting strategy. There is more help out there than you might think to get you going.
