How to Plan a Global Content Localisation Strategy
In this article we’ll point the way forwards so your organisation can get its localisation strategy right and your company can achieve its growth goals.
How to Create an International Social Media Strategy
The third in our series on how to create a global digital campaign. This week we discuss social media strategy.
Reminder: The Country does not Equal The Language
It can be all too easy to lump country and language together and assume a catch-all translation will do the job. Refinery 29 recognise this as a mistake and are launching a new online publication to target underrepresented Hispanic Americans.
Creating a Global Email Marketing Campaign
The second of our series on creating a successful international marketing campaign. Let’s explore localised email campaigns.
Changing Global Business Strategy in Response to COVID-19
COVID-19 is changing the way multinational corporations do business. Digitalising your sales collateral can help your sales team adapt to new ways of working.
How to Start Your Website Localisation Project
This is the first in a new series exploring how to create a winning digital marketing strategy. This month we look at websites.
Connection and Communication amid Social Distancing
Amid a raft of social distancing legislation, we’re left to consider what really matters in our professional communication.
3 Things You Can Learn from Spotify’s Localisation Strategy in MENA
Spotify finally moved into the Middle East and North Africa in 2018. What can we learn from the music giant’s localisation strategy?
The Challenges of Translating Non Fiction
Amazon’s decision to avoid the translation of non-fiction throws light on just how wide the knowledge gap can be between cultures.
Is this the End for Translation Memory?
Translation memory has saved countless translators a huge amount of time and enabled big cost-savings to be passed on to clients when translating between languages. But, is new technology set to supplant it?
