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Category Archives: Best Practice

Post-Brexit Landscape – Government Resources for Businesses

Best Practice, Business Advice, Engineering, ManufacturingBy Naseem JeewaFebruary 15, 2021

Following on from our government resources for global business challenges article, we’ve collected the most useful government Brexit resources.

A Complete Guide to Translation Across the Buying Journey

Best Practice, Marketing, TrendsBy Naseem JeewaJanuary 18, 2021

We cover how overhauling your approach to translation needs to take into account the core stages of the B2B buying journey.

The Implications of the Brexit Trade Deal for British Businesses

Best Practice, Business Advice, InternationalBy Naseem JeewaJanuary 18, 2021

What does the Brexit deal mean for British businesses looking to expand into the European market? We discuss changes to tariffs and more.

Learn From the Best: Global Technology Companies’ Localisation Strategies

Best Practice, Marketing, TechnologyBy Naseem JeewaDecember 15, 2020

Do you work at a company looking to globalise? Learn from the best tech companies, including Netflix and Slack.

2020 Marketing Trends: Refine your International Marketing Strategy for a Brighter 2021

Best Practice, Business Advice, International, MarketingBy Naseem JeewaNovember 13, 2020

Exploring the global marketing trends of 2020 can guide your business to a brighter 2021.

Guide to Integrating an SEO Strategy into your Overseas Expansion

Best Practice, Business Advice, MarketingBy Naseem JeewaNovember 10, 2020

SEO is a huge part of a digital marketing strategy. Read our guide to international SEO and learn how to do it right.

Global Adwords and Display Marketing: The Essentials

Best Practice, Business Advice, International, MarketingBy Naseem JeewaOctober 8, 2020

Paid marketing campaigns are an essential part of any global digital marketing campaign. Here are the essential considerations.

What You Can Learn from the Growing Global Popularity of Korean Skincare

Best Practice, Business Advice, International, Language, MarketingBy Naseem JeewaSeptember 8, 2020

Korean skincare is BIG business. Driven by the global phenomenon of K-pop, Korean cosmetic products have won over Westerners. However, Korean skincare brands are falling down at the point of sale. Their marketing efforts are being let down by imperfect translations and poorly localised e-commerce websites.

Tips for Creating a Successful Global Video Campaign

Best Practice, Business Advice, Marketing, TechnologyBy Naseem JeewaSeptember 8, 2020

Creating a successful global video campaign throws up plenty of challenges. Here are our top tips.

Government Resources for 5 Key Global Business Challenges

Best Practice, Business AdviceBy Naseem JeewaSeptember 7, 2020

COVID-19 and Brexit have posed challenges for international business. However, there are lots of helpful resources available from the UK government.

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