What Essential Skills Must Translators Have?
It goes without saying that a translator must read, speak and write at least two languages fluently. However, there’s more to translation than being able to understand the source and target language.
Understanding the Variations in Buyer Behaviour Across Cultures
Each market has a unique culture which influences everything from consumer buying power and behaviour to the role of family and beliefs.
In this article, we delve into these topics exploring buyer behaviour variation across cultures and arming your business with strategies to leverage this knowledge.
6 Marketing Trends Driven By 2022’s Global Consumers
All marketers know that consumer demands can shift at a breakneck pace. Last year’s assumptions, beliefs and trends may struggle for relevance. To highlight upcoming adaptations to the marketing playbook, we will highlight six trends which we believe will inform a successful marketer’s strategy.
How Personality Types Vary from Country to Country
There are national stereotypes we’re all familiar with. But do these stereotypes ring true, or do countries have personality traits most people are not aware of?
The Big 5 Questions About Translation Services
We explore some of the most popular questions on Google from people curious about translation.
How is May Day Celebrated Around the World?
May Day gives 9-5ers a long weekend every May. But why is it celebrated? And how do celebrations vary around the world?
The 7Ps of International Marketing
The 7Ps of international marketing offer a back-to-basics approach to marketing on the world stage that is incredibly useful and goes deeper than marketing communications.
The Importance of Global Market Segmentation
Revisiting market segmentation for international growth can often be overlooked, even by seasoned marketers. Click here to learn why it’s essential to overseas success.
The Best International Marketing Campaigns (and What You Can Learn From Them)
In this article, we will cover some essential tenets of global marketing strategies and showcase some real-world campaigns done right by some of the biggest brands in the world.
2022 International Marketing Trends: The Unstoppable Rise of Customer-centricity
We take look at the customer-centric marketing tactics which will be an essential element of the marketing strategies of some of the biggest global brands this year.
