Global Marketing Trends for 2023
As marketing budgets may tighten over the next year or so due to this uncertainty, what are the key global marketing trends you’ll need to focus on to drive your business forward in 2023?
The Challenge of Translating the World Cup
As billions of people are tuning into the 2022 World Cup in Qatar, we thought we’d take a look at this truly global event that aims to bring the world together in friendly football conflict, whatever language they speak.
Get Inspired: Four of the Best International Marketing Campaigns
We’re always looking to be inspired by how big brands connect with their consumers globally, often using universal truths we can all relate to. We hope these innovative and creative campaigns will inspire businesses looking to break through in new markets.
How to Measure the Success of International Marketing Campaigns
When launching a digital marketing campaign to power an overseas expansion, it’s important to set out benchmarks for measuring success. In this article, we’ll outline how to identify the right metrics to track and establish the objectives worth targeting.
Best Practice for Advertising Translation
What many marketers don’t realise is that advertising translation entails much more than a simple linguistic approach. Advertising translation includes a set of complex activities which involve cultural differences and shifting context. In this article, we’ll take a closer look at the best practices for advertising translation to ensure your brand avoids embarrassing faux pas in new markets.
International Outsourcing: Pros, Cons and Translation Requirements
As remote working grows in popularity and with an ever-increasing demand for this type of translation, we thought that we’d address the pros and cons of outsourcing and outline how professional translation services can mitigate any downside.
The Keys to a Successful International B2B Marketing Strategy
There are many ways that a business-to-business (B2B) audience and a business-to-consumer (B2C) audience differ. We spend plenty of time discussing consumers, cultural context and changes in behaviour. This often gets related to B2C marketing, despite the fact it’s still humans behind the business! However, we thought it would be useful to share some of our experience specifically in the B2B space, as it is the vast majority of our translation work.
What are Loanwords?
It’s easy to be envious of another language for an elegant turn of phrase with no English counterpart. From time-to-time loanwords are adopted as a neat solution to this problem. Why invent a new word in English when we can borrow a word from another language? In this article, we’ll take a look at some interesting loanwords adopted into English from German, Spanish and Yiddish.
10 Essential Elements of the Perfect Translation
We believe that translation is as much an art as a science. However, there are key elements that all professional translations will include as part of the magic formula. We thought that for professionals just getting their first translation completed, and in the interest of openness, it is worth outlining our 10 essential steps to creating the perfect translation.
Has the Global Consumer Fundamentally Changed?
We often discuss how consumers can be subtly or substantially different in different cultures and countries. However, in this article, we’re discussing a generational change across the entirety of the human population across the globe, rather than differences between cultures.
