In the dynamic technology industry the pace of change is so fast that even just looking a few years ahead can be of massive strategic benefit.
Should you start thinking about developing international operations as part of your growth plan?
We’ve worked with many leading technology companies over the last 10 years, helping them attack emerging markets and develop their profitability without having to duplicate investment.
We’ve found that there are 4 facts that may help you make the decision to go global.
For the telecoms market between 2005 and 2010 – Eastern European B2B markets grew at 8.4% annually and Latin American B2B markets grew at an annual rate of 12.5%. This is in contrast to the slower growth seen by the more developed regions of Western Europe (1.8%) and North America (2.9%)
This is an attractive proposition if your company is struggling to grow as rapidly as your aspiration!
Lack of Legacy Equipment
Emerging market customers often have a lack of legacy ICT equipment and many surveys show that customers in these areas are therefore more willing to move directly to the latest generation of technology and services. This enables you to deliver higher customer satisfaction without the compromise of transitioning through many generations of equipment!
Open Market Structure
Due to their relatively early stage of market development, emerging economies are more open. This means that as you enter these new and exciting regions you are likely to face fewer conflicts with channels and other vendors and have more opportunity to formulate mutually beneficial partnerships. On the other hand – the detriment to this is the difficulty in finding companies that share your expertise levels in the early stages of entering a market and partner acquisition may be slower than expected.
In less developed markets, competition could be less fierce and you may be able to bolster professional service margins as there is a likelihood that few companies (barring extremely large multinationals, where service is a bolt-on department to hardware) are able to compete with your service levels in this knowledge-economy.
So how do you capitalise on these markets?
Clearly there is a great opportunity for technology companies overseas, especially in emerging markets but to attack these markets – you need partnerships!
One of the biggest hurdles to international success is communicating your brand, added value and technical competency with clarity to compel your customers. That’s where we can help.
With over 1,000 clients, many large technology multinationals spanning hardware, software and telecoms such as Sony, Intel, Symantec, Vodafone and Cisco we’ve got a huge amount of experience in translating a wide range of documents for international markets.
If you’re looking to do market research before entering a new region or looking to translate brochures and your website to attract new customers we can help guide you through the process. If you need technical documentation translated, our team of native-speaking post-graduate translators have a grasp of technical terminology in their native language and can ensure that your customers get a great post-sale experience too.