Brexit and the latest General Election have generated some interesting times indeed for British companies, especially those operating in the international market.
But there is still plenty of business to be won even in this climate of upheaval; it’s just time to step up your marketing efforts a little and make sure you’re in the best possible position to connect with your new markets and drive sales.
There are a number of tools out there to increase your chances of success and many of them are free too. So to make sure you’re equipped for the uncertain immediate future, read on for a look at three of Google’s top tools for international sales and marketing managers.
Although originally designed for use by journalists, Google Trends has developed into an invaluable business tool that provides marketers with information on product trends, service trends and even trending events within their industry.
Based on real-time data, the tool delivers deep insights into consumer behaviour and preferences that could be vital for a company trying to enter or grow in a foreign market.
Specifically, with Google Trends, marketers can ask not only what their target audience are interested in, but when their interest peaks and how much interest they show in competitor brands. You might also find the tool useful to understand or prepare for changes in demand, whether short term or long term, to ensure you’re capitalising on every opportunity.
The Consumer Barometer is a great tool for both sales and marketing, offering detailed insights into the way consumers use the internet. From a sales point of view, this particular Google tool can enable the examination of consumer shopping habits, highlighting where to focus your efforts with data such as the kind of devices your target audience are using.
When it comes to international growth, one of the Consumer Barometer’s most useful features is its ability to compare the research and purchase behaviour of target audiences across a huge number of countries, offering insight into where both marketers and sales teams should target their campaigns.
Google’s Global Market Finder is essentially a global version of AdWords. It allows users to gain access to behavioural insights on over 1.9 billion consumers around the globe.
Using automated translation (yes, we still disapprove of this but it has its uses!) of over 56 languages, you can discover what your audience are searching for and where they are searching for it, all while assessing your localised competition.
Google’s Global Market Finder is a crucial tool for any company growing overseas, offering international keyword searches in unfamiliar languages. It helps transcend language barriers, allowing the same depth of market research as is possible in your native language.
Used in conjunction with translation services, these tools can be incredibly powerful. Start with a professional translation service and discover the most accurate translation of your keywords, slogan and other essential marketing copy, then do some research armed with these translations. With all this information to hand you can start to build tailored campaigns that connect with the right audiences and speak to them in their own words.
If you’re in the process of planning an international expansion, get in touch with Bubbles Translation Services today to see how our experts can help.