International-Marketing-Material-why-translation-is-about-more-than-just-language2

International Marketing Material: Why translation is about more than just language

Translation is often considered the first step to successful integration of a business into a new market. However, the term translation is relevant to more than just traditional language. When it comes to businesses, translation is a term that should be applied to brand names, advertising campaigns, and everything in between. Choose Your Words Carefully…